Threaded

Privacy Policy

Last updated: 1/22/2026

1. Introduction

Threaded ("we," "us," or "our") is operated by BRUT EMPIRE DEVELOPMENT LIMITED. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our mobile application and associated services.

2. Information We Collect

To provide our AI styling agent services, we collect several types of information:

  • Personal Information: Name, email address, and profile picture provided during sign-up or profile completion.
  • Location Data: Precise GPS coordinates. This is required to provide real-time, weather-appropriate styling suggestions.
  • User Content: Photos of your clothing items and associated metadata such as category, fabric, and color.
  • Usage & Device Data: Analytics events (e.g., how you interact with the app), device model, OS version, and push notification tokens.
  • Payment Information: Subscription status, product IDs, and purchase receipts from Apple or Google (we do not store your credit card details).

3. How We Use Your Information

We use your data to:

  • Generate personalized styling recommendations based on your local weather and wardrobe.
  • Process images using AI models to automatically categorize your clothing and generate high-quality thumbnails.
  • Send daily morning notifications with outfit suggestions.
  • Manage your premium subscription and access to features.
  • Improve app performance and fix technical issues.

4. Service Providers

We partner with the following providers to deliver our services:

  • Google/Firebase: For hosting, authentication, database management (Firestore), file storage, serverless functions, analytics, remote configuration, and push notifications.
  • Google AI (Gemini/Imagen): For processing clothing images and generating styling logic.
  • OpenWeatherMap: For retrieving real-time and historical weather data based on your location.
  • Sentry: For error monitoring and performance monitoring (e.g., crash reports and diagnostics to help us fix issues).
  • Apple App Store & Google Play Store: For app distribution and processing in-app purchases.

5. AI Processing

When you upload photos of your clothing, they may be processed by advanced AI models to identify garment features and generate visual representations. These models are hosted by our service providers (primarily Google AI). We do not use your photos to train public AI models.

6. Data Retention & Deletion

We retain your data for as long as your account is active. You can delete specific wardrobe items or your entire account at any time through the app settings. Upon account deletion, all personal data and uploaded content associated with your account will be permanently removed from our active databases.

7. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at hello@threadedapp.uk.